Bardsley and Haslacher records

Collection

Identifier: Mss1818

Staff Only

Scope and Contents

Records of Bardsley and Haslacher include reports and surveys, circa 1947-1985, conducted on behalf of businesses, political parties, candidates, and state agencies regarding advertising and public opinion on a variety of issues.

Dates

Creation: circa 1947-1985

Creator

Bardsley and Haslacher (Organization)

Conditions Governing Access

Collection is open for research.

Conditions Governing Use

The Oregon Historical Society owns the materials in the Research Library and makes available reproductions for research, publication, and other uses. The Society does not necessarily hold copyright to all materials in the collections. In some cases, permission for use may require seeking additional authorization from copyright owners.

Administrative history

Bardsley and Haslacher was a public opinion research firm. Though not known by that name until 1965, it had its roots in an earlier organization, Dan E. Clark II and Associates, which was established in Portland in 1947, on the third floor of 1320 SW Broadway. Dan E. Clark II, the original founder, joined into a partnership with J. Roy Bardsley and Robert Haslacher in 1958. Bardsley, Haslacher, and, until 1965, Clark, took politicians, businesses, and private individuals as clients. They researched the popular response to advertisements, initiatives, and public personalities. Some of their clients included U.S. National Bank, First Interstate Bank, the Blue Cross-Blue Shield Association, radio station KRDR of Eugene, and newspapers including the Oregonian, with which they shared a building. The company closed in 1985.

Extent

48 Cubic Feet (48 record cartons)

Language of Materials

English

Additional Description

Abstract

Bardsley and Haslacher was a public opinion research firm. This unprocessed collection of records includes reports and surveys, circa 1947-1985, conducted on behalf of businesses, political parties, candidates, and state agencies regarding advertising and public opinion on a variety of issues.