Issue 14 of Gerber's Ink Pot newsletter

Collection

Identifier: Coll 1113

Staff Only

Scope and Contents

One issue, number 14, of the Arcady Press newsletter "Gerber's Ink Pot." The newsletter, which is 8 pages, includes stories about manufacturing and purchasing in the Pacific Northwest; Benjamin Franklin's method of advertising Poor Richard's Almanack; the Arcady Press trademark; and advertising advice. The newsletter also lists services provided by Arcady Press.

Dates

Creation: 1917 February

Creator

Arcady Press (Organization)

Conditions Governing Access

Collection is open for research.

Conditions Governing Use

The Oregon Historical Society owns the materials in the Research Library and makes available reproductions for research, publication, and other uses. The Society does not necessarily hold copyright to all materials in the collections. In some cases, permission for use may require seeking additional authorization from copyright owners.

Historical Note

Gerber's Ink Pot was a newsletter published by Arcady Press, a firm in Portland, Oregon, run by Joseph R. Gerber (1891-1966). The first issue was published in 1915. The newsletters consisted of articles relating to advertising, and were known for their promotion of direct advertising. In 1917, Arcady Press merged with the Oregon Multigraphing Company to become the Arcady Press & Mail Advertising Company; by 1924, it had become the advertising firm Joseph R. Gerber Company (later the Gerber Advertising Agency). In 1939, the Joseph R. Gerber Company revived Gerber's Ink Pot.

Sources: "Top Floor Leased," Oregonian, October 21, 1917, Page 30; Article in the Inland Printer, Volume 61, April 1918, pages 79-80 (accessed December 2025 at https://archive.org/details/inlandprinter611918chic/page/78/mode/2up); advertisement in the Oregonian, February 25, 1924, page 2; "Advertising Agency Revives Magazine," Oregonian, October 22, 1939, Section 5, page 7; obituary for Joseph R. Gerber in the Oregonian, October 30, 1966, page 40.

Extent

0.1 Cubic Feet (1 folder in shared box)

Language of Materials

English

Additional Description

Abstract

Single issue, number 14, of Gerber's Ink Pot, a newsletter published by Arcady Press of Portland, Oregon. The newsletter, named after Arcady Press owner Joseph R. Gerber (1891-1966), focused on the advertising business. Arcady Press later became the advertising firm Joseph R. Gerber Company, which revived Gerber's Ink Pot in 1939.

Immediate Source of Acquisition

Gift of Andre Chaves, March 2025 (RL2025-016).

Related Materials

The Oregon Historical Society Research Library also holds a Joseph R. Gerber Company scrapbook on Thomas Dewey's 1948 presidential campaign in Oregon, designated Coll 938.